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San Francisco 12, Us 7, Portland 5, Cohen 4, San Diego 4, D.c. 3, Thomas Weber 2, Washington 2, Southeast D.c. 2, The City 2, Wiener 1, Rick Hutchinson 1, St. Austin 1, Andrew Goldman 1, Dorey Ellis 1, Mr. Goldman 1, Patrick Gibson 1, Amsterdam 1, Texas 1, Eureka Valley 1,
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  SFGTV    [untitled]  

    November 3, 2012
    3:30 - 4:00am PDT  

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made the smartcar smart, and i'm not just talking about their all-electric fleet with solar charging on the roofs. i think that's brilliant. they have about 300 of those cuties parked around the area. and in the cars they have guest cards for the charging station. if you park at a charging station you can charge it. when you're done, this is really important, you just park in any legal parking spot and you leave the car for the next person. you don't have to feed the meter or anything. car to go, of course, has a website and app to help you find and reserve a nearby car and i just love t. of course they can describe the service better than i can. so, i just want to leave you with two important things. one, i don't use services where you have to rent a smog machine and return it to the same place you started from. in san francisco we thrive on one-way, zero emission transportation options, at least i think we do. >> thank you. and secondly, my last sentence, a viable one-way transportation option needs to
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offer reliability, accountability, and availability. and in san diego car to go does just that. thank you. >> thank you very much. keep in mind, people that in public comment you have two minutes and [speaker not understood] you have 30 seconds remaining and a louder chime when your chime is up. [speaker not understood] walter. yes, thank you, supervisor cohen. if possible, can i bring [speaker not understood] now as well and we'll kind of use both of our times? >> you're not able to split your time. if you make your two minutes, i can ask you follow-up questions to allow you a few more moments to finish your thoughts. okay.
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how long is this going to take? slightly over two. car share say car sharing organization very similar to what you've seen in other organizations. [speaker not understood] joined the service, they pay for the time that they use the car. they don't pay for fuel, insurance, parking or maintenance. you can drive any of our cars at any time that they're available. like other car sharing services, availability of our cars reduces the expenses of private vehicle ownership ask reduces traffic congestion in cities where we're deployed and save users money. the big difference with our program and other programs is the ability to do a one-way trip as was previously mentioned and it doesn't require an advance reservation and you have the vehicle for as long as you need it. and you can park the vehicle in any legal on-street parking place. doesn't have to be assigned.
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currently we object rate in san diego, washington, d.c., portland, austin, miami, and all of our users have the same experience. they find the cars on their app generally and they get the car for as long as they need it. in the cities that we operate, we define a home area as how the system works. this is just a picture of the d.c. home area on the left and a distribution of cars on the right. so, as you can see the cars are evenly distributed throughout the area and it's not because we put the cars there. it's because the members put them there. for san francisco, we envision a program where we would deploy up to 450 cars at least throughout the city and in the month before launch, we would provide extensive outreach to those communities that currently are not under served to educate them on the program and teach them about how to use the service and we would pay for
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the metered parking. and all we need is permission from san francisco to implement this program. >> okay, i'm going to ask you a couple questions. these are specific questions i have of how you work with the neighbors and community groups to address some of the complaints that may have arisen about your cars. we have a local team in market that maintains the fleet, does the marketing outreach and manageses the customer service. and so we've been very responsive. that local team will relocate cars as needed and address any concerns of the community. >> okay. i know you sat through the hearing [speaker not understood], so, i want to know how does your model address some of the geographic equity challenges i spoke of earlier in the hearing?
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and the second part of my question is have you ever placed cars in public housing? so answer the first question, really our model is ideal. as you can see, for example, in the d.c. district, we cover the entire district. so, there is no placement of vehicles. the cars will go where the members use them. so, members have access to the system throughout the whole district. >> so, if we took southeast d.c., for example, have you replaced a car in public housing? again, the way our model works, we don't place vehicles. the vehicles will end up where the members use them. so, for those communities or those types of communities, if there's members in those communities that are using the
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vehicles the vehicles will naturally gravitate to the areas. one of the things we have done in d.c. we have an agreement with the city we will keep a minimum number of vehicles -- >> i'm sorry, for the record state your name. william [speaker not understood], chief operating officer. sorry for stepping in. but i am a little more familiar with how it works in d.c.. so, you mentioned 7 and 8, southeast d.c. we do have in the agreement that we would monitor and make sure that there are vehicles available there. and what we've found is that it's not something where we're having to force vehicles into the neighborhood. there are members that are using the service there. in fact, we've seen on twitter and facebook some comments from the public that it's so great to see car to go doing car sharing where others said it isn't maybe possible. for us it's a low invest cost. we're not having to designate a spot. we're not having to put a vehicle there, which i think is one of the challenges for traditional car sharing is they're really taking a lot of
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steps to do this. and for us it's really the members that are driving that utilization. >> okay. so, i have some questions [speaker not understood] in washington, d.c. how would you combat some of the questions like, you know, hey, we're in southwest d.c., what if your car gets broken into, what if it gets stolen? some of the questions may be from the more narrow-minded folks who are thinking but may be too afraid to ask, but i'm going to ask it. sure. obviously there are concerns about safety, safety of the vehicle. there are a lot of things we do in technology to ensure the vehicles can't be stolen if they are broken into. but i really do see that members of these communities also see some of the benefits that these cars bring to them. they kind of watch out. it's almost like the neighborhood watch thing. this car is here, it's serving
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a purpose. i'm a member, i use it day to day. the car has really become part of the neighborhood. >> um-hm, okay. thank you very much. sure. i did want to say i'm looking at the material. thank you for putting this together. it looks like there are five u.s. cities, three canadian cities, and i think it's brilliant, this model of one-way vehicle * . i was going to ask about your vehicle fleet. it looks like you have globally 5,000 vehicles, 625 are electric. i'm just wondering do you use the smart cars or what kind of vehicles do you use? and i also see that san francisco, based on your market research, is almost like a perfect city to operate in given the density and many, many people that don't have cars. but i'm just wondering if you could respond to some of those. absolutely. i'll use my two minutes i guess for this portion. you're correct. 5,000 vehicles worldwide, 625
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are fully electric vehicles. they are all the smart [speaker not understood]. i think the pressure, combustion engine state and electric engine state are the same vehicle. just a different power train. we have two of those cities, amsterdam and san diego which are the all electric, and they naturally bring about some challenges with electric vehicle structure. what woe do in other market street, hybrid approach, we have st. austin, texas, [speaker not understood]. in portland we have 30 electric vehicles and we have 2 80 combustion engines. so, you have a typical fleet size that fleet between, say, on the low side 250 and on the maybe higher side around 500 vehicles. what that does is a city of san francisco size, 40 square miles gives us an adequate density of vehicles to cover that area because what we really need is
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the members to have the sense that they are going to find the vehicles. so, it's not the situation where i'm in the southeast and i'm not going to get a taxicab. they know they're not going to have to walk more than two or three blocks to get to a vehicle. >> thank you. >> are there any other additional comments you'd like to leave with us? i'd say the fact we are in eight cities in north america and we're in another seven cities in europe and our growth plan continues. and i think we'll see another two to three cities worldwide this year that will show that this is a system that is working and it is something that we get great reception from the public. i mean, we have 150,000 members worldwide. we just launched in calgary, now about 75 days ago. and in the first 60 days we had 15,000 members signed up for the service. so, it's something that there's a lot of interest and hopefully we'll hear from other members of the public about their enjoyment of the car service.
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>> thank you very much. thank you. >> okay, next speaker, thomas weber and anyone else who would like to speak, come on up. use the one in the center aisle, that's fine. the next person come up. my name is thomas weber and i have experienced using car to go in san diego. initially i was going to come to talk about how car share programs in general are needed in the city as i am a biker and i need cars. not very often, but every now and then i do need them and i do need them very spontaneously. so, car to go is very useful for that. i find a car, i get in, i use it wherever i need it, i get out, and i pay for exactly only the minutes that i use it for. san diego is an all-electric station so i guess that would be really useful up here. everyone likes the idea of being green up here.
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i feel that the city would benefit from a hybrid type situation. and a couple things to address that i wanted -- i listened today what people were saying. so, first of all, i think outreach from students for cars to go because they could be the political support we need for on-site or on-street parking because in my opinion that is the best way to go because car to go is useful for me because i could find one essentially down the road from my house instead of finding it in a parking spot or in a parking garage. the other thing is that car to go uses smartcar, very small in san francisco. most cars could could not fit into. cars could fit into all those spots. * so i don't think we have as many issues to worry about here as, say, bigger cars because there's tons and tons of parking in the city that most cars can't fit into. car to go would be a very good option for that because of how
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small the vehicles are. >> thank you. next speaker. hello, supervisors, pleasure to be here. my name is rick hutchinson. i'm the ceo at city car share. i want to thank you, by the way, supervisor cohen, for pulling together this hearing today. i think it's been very enlightening. i did want to make a couple comments about car sharing and about some of what i would call misnomers out there. first of all, model does matter, it really does. there's multiple models out there. they meet different needs and they do different things. it doesn't mean that they are competing against each other necessarily. so, in order to meet the needs of our citizens, of visitors to the city, there is a place for a lot of different options out there. one of the things that a city needs to decide -- and this is based on a philosophy of what car sharing is meant to do -- the city needs to decide what
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its goals are, what its objectives are. environmental goals, congestion goals, land use goals, equity goals are all important. and, therefore, before the city make policy, before it determines whether to give away the public right-of-way to any of us, it needs to understand whether the services are helping meet those goals. if they're not, did youant mean the services aren't good. they may meet some needs out there, but they may be consistent with all the policies that exist in the city. i did want to make a couple other comments just real briefly about what common goals are for car sharing. and i mentioned some of them before. you've heard about three models here today that i think are very important. the car to go and the one-way model. but based on the little bit of information we have, it's really meeting the needs of people who are going on short distance trips. i believe, and they can speak better than i can. but based on some information they reported in toronto, car
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to go is seeing trips of 15 to 30 minutes and a few miles. p to p folks are seeing -- most of them meet a key exchange. they're seeing longer trips. people are taking them for days at a time. >> okay, i need you to finish your idea, your thought. and then there's other car sharing options that, like city car shares, are basically meeting sort of the interim trips, the ones that sometimes are short distance, but generally in a 3 to 5 hour range and for shorter distances. >> could i ask you to elaborate on the benefits of your model, the city car share model? well, city car share believes car share is an extension thev transit. the beliefs of integration, technology is important as well. so that car sharing will reduce various models of car sharing, particularly our transit oriented model will reduce car ownership. and we have enough studies done
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to show our impact on the environment. i can share some of those with you if you'd like. but also our reduction of congestion, reduction of need for parking. supervisor wiener has some excellent legislation that is going to come up once it's done that will help expand access to parking, which is very, very much needed that will also help, quite frankly, build less parking and reduce congestion in the city. >> thank you. >> next speaker. good afternoon, eduardo [speaker not understood]. i own a smartcar that i use to get around in eureka valley. it is a good service that enables individual car owners to share the car when they're not using it, making money in the process, about $200 last month renting my car to a
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neighbor's friend, people living in the same block. get around provides the insurance and technology to make it very easy to share. and no ownership fees and cars that rent for as low as $3 an hour, 15 a day. the peer-to-peer model can operate in a variety of locations unlike fleet, traditional fleet-based model that are limited to the dense urban areas. so, you can find peer-to-peer cars, get around and operators. in the sunset, potrero hill, bayview and really all over the city. parking is a serious main point for peer-to-peer car sharing and get around in particular. both for owners and renters, providing owners with access to car share parking. on street and off-street is an opportunity to incentivize more car sharing.
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eich wise for renters, the ability to access floating parking will incentivize car sharing over owning a car. * likewise so, again, last point, because peer-to-peer car sharing can easily expand beyond traditional car sharing areas, it is very important to support peer-to-peer car sharing to solve several of the city's mobility issues. >> thank you. thank you very much. next speaker. hi, my name is andrew goldman and i have a masters from mit in city planning and 13 years experience in shared vehicle space. so, there's 15 years of research showing that every car share vehicle and traditional service takes between 9 to 13 cars off the street. car to go has a new model that can increase the positive impacts and there need to be clear rules that favor all car
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share operators equally. so, first the public right of ways for public good not just the highest bidder. car to go does not have evaluation behind it but it clearly has public good. the city needs to balance the interest of all users as you consider developing cost benefit criteria for on street uses right away. use of right away such as car to go should have clear targets and metrics. for few years demonstrating thea benefits. this can be contracted out to a third-party if necessary. if it does not have any expected positive benefits, it should be reevaluated. two, the city needs clear rules everyone can play by. different car share models can have different rules but there needs to be some underlying logic and consistency. the city should be made whole for any loss of parking revenue. for example in portland car to go parking costs estimate againing of each quarter and trued up [speaker not understood] in the preceding quarter. all operators should be required to make their monthly hours of public parking data publicly available to auditing
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purposes by location gps. and cars at fixed locations should have certain utilization requirements 24/7 availability or [speaker not understood]. standard public hourly rates and all operators should be given the option of parking advantages. in the definition of what a car share operator should be should not preclude innovative new models of car sharing. three, it's immaterial whether the company is for profit or nonprofit if it is delivering [speaker not understood]. and the taxicab status not administrative rule. [speaker not understood] regional tax base [inaudible]. >> okay, thank you very much. did you want to finish your last sentence? i'm not sure we've actually figured out the models for those areas you're talking about. i think there are some interesting ideas here that could work, but there may actually need to be a new model
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designed for the neighborhood you're talking about for one. and i think that there are different models that are going to come out in the next few years as well. and i think that we need to be focused on meeting -- figuring out what the social and environmental goals are and developing clear rules that work across the board for all these different models and don't support one model over another along as those models are supporting different niche in terms of people's needs in the city. >> thank you very much. >> mr. goldman, i'd be interested if there is research or any recommendation that you have, i'll give you my card. absolutely. >> next speaker, please. good afternoon, supervisors. my name is patrick gibson. i'm a five-year resident here in san francisco. when i first moved here only a couple months after i got here i was accuweatherly able to sell my car and get rid itv because of the transportation options available here in the city particularly because of
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the car sharing program. * actually so, i think having a really good mix of transportation options in the city is really, really key to having a good city. and i think that the renter car share programs are awesome, but different from the one way trip car sharing program. i was recently in portland and got to use car to go for the first time it was a great experience. partially because of the way the billing works. it's done by mile a minute as opposed to others like zip car or city car share where we do it by the hour or by the day. instead of being a lot more economical, i think it's something like $7 in portland having to use car to go three times. overall, about the economical mix of transportation offer, it's really good. just having things like private shuttles or car sharing programs or muni and biking, you know, help.
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[speaker not understood]. thank you. >> thank you. are there any other speakers today? good afternoon, land use. oh, i'm on the 20 tv dance party so be sure to watch the car pool showdown, car pool showdown on [speaker not understood] tv 20, san francisco. sundays at 9:00. ♪ good luck with your city car share program with you ♪ whether you want to do is all right by car share me ♪ 'cause you make me feel car share brand-new ♪ i want to drive -- i want to drive and share my car with you ♪ why do cities break up with their car share program and
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they really reap and makeup ♪ oh, that's all right, that's all right by me ♪ 'cause you, city, make me feel car share brand-new ♪ i want to spend my whole lifedriving with you ♪ whether traffic's good, whether it's good or bad city traffic happy or sad i want to drive with you ♪ you'll be there city to car share ♪ i know you'll be fair and you'll care and share ♪ >> thank you. next speaker. greetings, supervisors. my name is dorey ellis and i am the director of marketing for zip car san francisco bay area.
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thank you so much for the opportunity to be here this afternoon discussing these important issues. our sf director and other operations folks are all out on the road right now, so, i'm here to answer any questions that you might have on behalf of zip car. as the largest car sharing company in the world, and certainly the largest in the san francisco bay area with over a thousand cars, zip car is very proud to serve the residents of san francisco. we are really excited about the opportunity to participate in the on-street program and we really look forward to more information from the city about the on-street program and opening it up to other certified car-sharing companies in san francisco. we heard you loud and clear about increasing access to car sharing in the southeastern corner of the city and we currently have 29 vehicles across [speaker not understood]
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10 with two car sharing pods in the bayview neighborhood. and, supervisor cohen, we were actually out in your district this weekend sponsoring the visitacion valley festival and we're also proud supporter of the bayview library and we'll be hopefully part of the opening in february. we're always looking at strategies to keep engagement in the city and we welcome the chance to increase our dialogue with your office and other city officials and talk about how we're doing. thanks so much. >> great, thank you. are there any other folks that would like to contribute to public comment? okay. seeing none, i think public comment is closed. excuse me. i'd just like to offer a couple of concluding remarks. i just want to say thank you to the different car-sharing organizations for coming to the table to participate in the
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hearing. also want to give a special thank you to our city staff. thank you very much for being here and your thoughtful leadership on the issue. i think it's clear that if we're going to continue to go forward and be successful, we need to -- successful in expanding our car-sharing program, we come to more of the outlying neighborhoods and continue to do a better job in working together. i'm glad zip car was at the table. and sometimes [speaker not understood] you're the largest. i'm glad you identified yourself. i will be finding you. i'd also like to thank sfmta -- or welcome you to come back to share with us some more specific details, evaluations of what you believe some of the benefits and challenges would be if we were to actually implement a one-way car sharing program. specifically would like to hear directly from some of the departments from other cities that have implemented these programs. additionally, i would like to
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work with you and some of the other large property owners in my district to discuss additional on-street parking space. what comes to mind is 1500 3rd street. mr. chair, i'd like to call this matter to the call of the chair. >> sure, so, thank you to supervisor cohen and everyone. so, can we continue this item to the call of the chair without objection? thank you. is there any other business before us? >> there is no further business. >> thank you, everyone. meeting adjourned. [adjourned]
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